Insights & Media

Did We Trade Pure Joy forMass Appeal?
Insights Rachel Allgood Insights Rachel Allgood

Did We Trade Pure Joy forMass Appeal?

Look at the highway. We have optimized the road for dullness.

White cars. Black cars. Gray. Silver. A shade of red if someone is feeling particularly daring. Today, a staggering 81% of cars on the global market are painted in grayscale.¹

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