Insights & Media
The Office Is Creative Direction
Change the space, and you change the culture faster than any memo ever will.
The White-Collar Handicap: Why Corporate America Is Getting Outsmarted by the Trades
We have entered a strange era of domestic dependency. A generation of professionals who can effortlessly navigate complex corporate structures, write code, or manage multi-million-dollar portfolios will look at a dripping bathroom faucet with the paralyzing dread of someone staring at an unexploded bomb.
Brilliant Creative. Wrong Audience.
The most brilliant creative in the world is useless if it never reaches the right buyers.
Are We Addicted to the Fake?
Buyers want luxury vinyl plank (LVP) flooring that looks like hardwood but rarely scratches, ignoring the poisonous off-gassing of formaldehyde resins.
The Execution Gap: Why Strategy Decks Often Fail Sales Teams
The deck looked impressive in the boardroom, but the massive framework became a tangled narrative and a mountain of slides. Prospects were confused. Sellers were embarrassed.
Beyond the Logo: The Hidden Cost of Rewriting a Brand’s Legacy
I first wrote about these rebrands when the changes were still fresh. Cracker Barrel removed its barrel, its Old Timer figure, and the warm country-store essence built over nearly five decades.
From Warehouse to Wow: Behind the Transformation of Nearly $1.5M Pendleton Listing
Strategy is nothing without execution, even in real estate. The Post and Courier recently featured the story of Flat Tire Farms, an abandoned warehouse my husband and I completely transformed into a modern compound.
Why TV’s Next Big Leap Is Falling Flat
When I first heard about ATSC 3.0’s promise to revolutionize broadcast television, I brushed it off. Another “breakthrough,” I thought—legacy broadcasters clutching at straws. I was wrong.