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Multimedia Conglomerate

Multimedia Conglomerate

Multimedia Conglomerate

Columns & Media

Addressable TV Is Ready. The Insertion Order Isn’t.

Insights Rachel Allgood 9/10/26 Insights Rachel Allgood 9/10/26

Addressable TV Is Ready. The Insertion Order Isn’t.

The technology isn’t the bottleneck. The buyer’s operational burden is.

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Selected Work

SWOOP
Evolving a Healthcare
MarTech Leader

AXIOM

Driving Communication
Across Rural Maine

JUDITH RIPKA
Revitalizing
Luxury Retail

DEEPINTENT

Scaling a Healthcare
Focused DSP

GLOBAL BROADCAST GIANT
Transforming Ops &
Enterprise Ad Sales

GAMUT for COX MEDIA GROUP

Differentiating and Scaling
a NewCo for Cox

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